JP MorganChase's logo features a sans-serif typeface that gives a modern look to the logo as well as a sense of purpose. The logo also features a small vector logo. Simple and clean again. The whole logo is very fitting of their corporate clients. the logo does not need a lot of explanation, keeping it simple is all it needs to be.
This is where I need to go with my design as currently the designs have too much going on, it needs to be tripped back.
Deloitte
Deloitte take the minimal logo to a new level with just a simple sans serif font that is bold so it still stands out. To add a small bit of detail they have a green dot at the end which is very effective, the subtlety of the use of colour makes it a lot more effective.
Microsoft
The Microsoft logo follows the same pattern, a sans serif font with a very minimal logo. The same strong use of block colour really makes the logo recognisable even though it is so simple.
Mastercard
Mastercard recently had a rebrand by pentagram, in which they completely simplified their logo down to just the core element of the interlocking circles. The change follows research by Mastercard that found that more than three quarters of people asked were able to identify the brand from the two interlocking circles alone.
I really like the simplicity of this logo and the cleverness of it as it is still so recognisable as the Mastercard logo. I would like to create something similar for the Kankan Moussa logo. Having something clean and simple that is obviously Kankan Moussa is exactly what the logo needs. Obviously Kankan Moussa is not a well known brand so it won't have the same instant recognisabilty that the mastecard logo does but the idea is still the same.
