Saturday, 15 December 2018

FURTHER DEVELOPMENT

Leading on from my research on the branding of successful corporate branding, I took inspiration from Mastercard's rebrand. The logo uses a simplistic two dots with is instantly recognisable a the MasterCard logo due to the colours. I thought maybe I could do something similar with the Kankan Moussa logo using just a circular shape to sum up the nut and focus more on colour. 


I started also playing around with the colours of the design as I feel that the current pink is not reflective enough of the Kola nut.  While I was collecting colour swatches for my logo designs I came across a great idea for the logo, different swatches of colour placed in a grid looks really effective compared to the previous designs. I tested out the number of dots and the placing of them to see what works best. 


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