- Reusable container that is bought and can then be used many times over
- Milkman Model, stainless steel or glass container to be collected by the company
- Cardboard, easily recycled or composted packaging- no plastic- not very durable
- minimalism
- educating people to not use ready meals
Speaking in crit i presented my ideas so far and tried to discuss where i could take this idea. In order for the ready meal packaging to be sustainable, we discussed that the idea that convenience needs to be scrapped altogether. Plastic is not always recycled by the consumer and in order to make the product sustainable it needs to in some way educate people how to stop buying the ready meals and make their own food.
The packaging could contain a recipe to make the meal from scratch at home. In the crit we discussed that this could be incorporated into the design of the packaging so that the recipe could be torn off and kept along with others to make up a recipe book of your own. It could be a collectors thing.
Having a container that could be reused after could tie in with the recipe idea. Once you have eaten the ready meal you can then make it yourself following the recipe and serve it in the reusable container.
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