Brief
I am working with a girl called Laura from Creative Advertising and Migle from my course to create an advertising campaign for Shake n Vac. The advert needs to revive the product and make it appeal to a new audience. When we were briefed on this project we were given three products to choose from, but we thought Shake n Vac had the most scope to make a strong campaign for. The campaign must be comprised of 3 different elements of your choice from a TV ad to ad shells in bus stops.
13th November 2018
Laura and I met up to discuss the brief a week after it getting set. Lauras role in the group is come up with the idea and concept behind it; while me and Migle will do the visual delivery of the brief. She brought some of her initial ideas to show me as she has to have 10 initial ideas before a crit on Thursday. We talked through the ideas and i added to her ideas. So we have refined 10 ideas for her crit on Thursday.
Ideas
-making life easy
-fragrance
-masking smell, not wanting to clean, hide something
15th November 2018
We met up as a group after Laura's crit to discuss the feedback she got and to decide on the next steps for the brief. The feedback showed that we should stick with the humorous side. The idea of 'save the peg' or putting a film over the disgusting smells 'we cant hide the body but we can hide the smell' so the next step will be to develop these ideas.
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