KANKAN MOUSSA LIVE BRIEF

Studio Brief 1- Live Brief- Deadline 26th November- 2 week Brief

Kankan Moussa is a new company that want a logo design inspired by the Kola Nut. The nut has a very distinctive pink colour and an interesting shape with a shell incasing the nuts together. This could have some symbolism of a company in the sense that the nut is made up from lots of things in one shell. 

Some visual research into the look of the nut, I am drawn in by the colours and the shapes 

The Kola Nut is the fruit of the Kola Tree Native of the rainforests of Africa. The Nut contains Caffine and is used in flavouring drinks, Most famously Coca Cola. In Africa cultural traditions of the Igbo people, the presentation of kola nuts to guests or in a traditional gathering shows good will The book, Things that fall apart states 'He who brings kola brings life' 

Kola Nut Colour Scheme Ideas

The Kola Nut has a really distinctive red colour incased in a dull brown exterior shell. The colour scheme for the logo has a lot of scope to be vibrant and fresh while still incorporating the idea of the nut. 

Shape
My first idea for the logo is to incorporate the shape of the nut and possibly show the inside components and how it is made up of lots of pieces.

Architecture 

Like a well-crafted alliance, the kola is composed of two parts harmoniously inlaid and closed to all impurities. A statement that allowed the wise men of Mandé to retain this fruit as the symbol of an infallible solidarity and a frank collaboration between two people, two villages or two clans.

Flavour

Kola has this curious reputation of being a very bitter fruit. This remark is based on hasty judgment. By crunching a piece of kola, the bitter taste gradually gives way to sweetness, thus rewarding the patience of the consumer. Thus, this virtue is one of the most indispensable to maintain any lasting and sustainable alliance over time.

Culture behind the nut
In many West African cultures, it is chewed and it is believed to restore vitality and ease hunger pangs. Kola nuts are an important part of the traditional spiritual practice of many cultures and religion in West Africa, particularly Nigeria. 
The Breaking of the Kola Nut ceremony is to ensure the visitors will feel they are welcome. People are more than willing to explain the ceremony, and where there is no kola nut available, the host will need to do the explanatory apology to his visitors. The kola nut tradition is used for a variety of events, but principally to welcome guests to a village or house.The ceremony may vary depending on the occasion and people present at the ceremony, but there is a common understanding in the traditional way of breaking them. To illustrate this delicate ceremony, I will take the occasion of welcoming a group of visitors to a village. The host presents a plate with a number of Kola nuts (ranging from two up to sixteen) to the leader of the delegation, who will take the plate and shows it to the most senior member of his entourage. To acknowledge that he has seen the plate, he briefly touches the plate with his right hand, before it is shown to less senior members and so forth till most members have taken a glimpse of the plate. After that, the host gets the plate returned from the visitor and takes one of the kola nuts and gives it to the visitor while saying: 'when the kola nut reaches home, I will tell where it came from'