Value and Service
The did a shop display based on shop window displays and closing down signs. I could use this aesthetic in my poster, as some things like the labels and the frosted over glass.
Wednesday, 15 March 2017
Monday, 13 March 2017
Sunday, 12 March 2017
Research into Events in Leeds
Leeds Kirkgate Markets
Leeds Kirkgate Market is a market in Leeds, located on Vicar Lane. It is the largest covered market in Europe. There are currently 800 stalls which attract over 100,000 visitors a week. The markets have an old fashioned aesthetic and haven't changed much since they were built in 1822, other than some expansions. The market is the starting place of Marks & Spencer which opened in Leeds Market as a penny bazaar. Stalls that are currently in the markets include; Butchers, Fishmongers, Greengrocers, Bakeries, Clothing stalls, DIY stalls, Bookstalls, Jewellery and watch shops, Toy shops, Pet shops and much more.
Vintage Market
adVintageous is a vintage market which comes to Kirkgate market the first saturday of every month, the market sells antiques and vintage things. The market event on the 1st of April will see 1940's DJs the Anderson's perform.
Leeds Kirkgate Market is a market in Leeds, located on Vicar Lane. It is the largest covered market in Europe. There are currently 800 stalls which attract over 100,000 visitors a week. The markets have an old fashioned aesthetic and haven't changed much since they were built in 1822, other than some expansions. The market is the starting place of Marks & Spencer which opened in Leeds Market as a penny bazaar. Stalls that are currently in the markets include; Butchers, Fishmongers, Greengrocers, Bakeries, Clothing stalls, DIY stalls, Bookstalls, Jewellery and watch shops, Toy shops, Pet shops and much more.
Vintage Market
adVintageous is a vintage market which comes to Kirkgate market the first saturday of every month, the market sells antiques and vintage things. The market event on the 1st of April will see 1940's DJs the Anderson's perform.
Friday, 3 March 2017
Evaluation for Book Covers
For our final crit I got feedback on my two options for my final design. I had one with the mockingbird and the tree and one just with the tree. The feedback I got was that my illustrations were unique and worked well in my design, people said that the bold modern typeface contrasted well with the soft illustrations. The contrast in colour gave the design depth.
After reading the feedback, the design with just the tree is the design I am going to use as people say the layout works better and the typography fits well with the illustrations.
Imaginative concept and original interpretation
My concept in hindsight is a bit obvious using the mockingbird I could have done something less obvious, but I think the illustrations give an original aesthetic to the cover. the illustrations show tradition but paired with the bold typography they work well to look current.
Competently executed with strong use of typography
The bold typography works well within the design, contrast in colour makes it stand out from the illustrations, it also fits nicely against them as it is wrapped around. the typography still stands out from the illustrations even through the illustrations take priority on the design.
Appeal to a contemporary readership
The colour scheme fits the contemporary audience, and the bold and bright typography. The illustrations have their own style and are not perfect drawings so seem more modern than other covers for the book that i have looked at.
Show a good understanding of the marketplace
The book is a classic novel and although need to appeal to a contrary audience cannot be too graphical and crisp that it takes away from its morals, the book covers I looked at all used imagery similar to mine and so from my research I think the design fits within the marketplace
Point of difference
My colour scheme means that the book will stand out on the shelf agains books of its genre. It is not too similar that it is identical to other books on the market. Illustrations give the book a unique aesthetic to that of there books on the market.
Technical Design changes
I have been given a few pointers to tweak my design over the weekend I need to put the text on the spine the other way round, I need to change the off white background as it is too wishy washy. also need to wrap the text instead of making it see-through. There are also some spaces I need to align in order to keep the design balanced.
After reading the feedback, the design with just the tree is the design I am going to use as people say the layout works better and the typography fits well with the illustrations.
Imaginative concept and original interpretation
My concept in hindsight is a bit obvious using the mockingbird I could have done something less obvious, but I think the illustrations give an original aesthetic to the cover. the illustrations show tradition but paired with the bold typography they work well to look current.
Competently executed with strong use of typography
The bold typography works well within the design, contrast in colour makes it stand out from the illustrations, it also fits nicely against them as it is wrapped around. the typography still stands out from the illustrations even through the illustrations take priority on the design.
Appeal to a contemporary readership
The colour scheme fits the contemporary audience, and the bold and bright typography. The illustrations have their own style and are not perfect drawings so seem more modern than other covers for the book that i have looked at.
Show a good understanding of the marketplace
The book is a classic novel and although need to appeal to a contrary audience cannot be too graphical and crisp that it takes away from its morals, the book covers I looked at all used imagery similar to mine and so from my research I think the design fits within the marketplace
Point of difference
My colour scheme means that the book will stand out on the shelf agains books of its genre. It is not too similar that it is identical to other books on the market. Illustrations give the book a unique aesthetic to that of there books on the market.
Technical Design changes
I have been given a few pointers to tweak my design over the weekend I need to put the text on the spine the other way round, I need to change the off white background as it is too wishy washy. also need to wrap the text instead of making it see-through. There are also some spaces I need to align in order to keep the design balanced.
Previous winners of the penguin book competition
Zack Crook
University of Central Lancashire
University of Central Lancashire
Explanation of Work
With my cover i decided to focus on the language famously used by Anthony Burgess in his novel. I picked out words from the language which I thought related to the themes in the book and illustrated this on the cover using my own typographic style which I tried to relate to the dystopian future setting of the book. I then started to pick out details in the typography, such as Alex’s face, in orange and then also the name of the book in black.
Rohit Sharma
London College of Communication
London College of Communication
Explanation of Work
The cover explores the philosophy of ultraviolence practiced by the protagonist, Alex. The illustration juxtaposes the mental state and idealism of Alex which revolves around rape, crime and violence. The figure and ground rendition also enhances that everything is imbibed in him from which he cannot escape. From drugs to his visit to Korova milk bar which is also hinted in the illustration in a very subtle manner and which forms the silhouette of his face. A person’s character is multi-layered and the cover explores the unfolding of these, revealing the protagonist to the audience.
The cover explores the philosophy of ultraviolence practiced by the protagonist, Alex. The illustration juxtaposes the mental state and idealism of Alex which revolves around rape, crime and violence. The figure and ground rendition also enhances that everything is imbibed in him from which he cannot escape. From drugs to his visit to Korova milk bar which is also hinted in the illustration in a very subtle manner and which forms the silhouette of his face. A person’s character is multi-layered and the cover explores the unfolding of these, revealing the protagonist to the audience.
Thumbnail Sketches for Book Covers
After reading the book and watching the film, i decided to focus my book covers around the themes that I came across during researching the book.
Scout
mockingbird
boo radley
tree
gavel
swing
My initial ideas came in the form of thumbnail sketches. these quick ideas gave me an idea on the content of my bookcover aswell as layout. These sketches gave me an idea of the order of priority with the typography and images. From these thumbnail sketches i have come to the conclusion that the book title needs to be prioritised before the authours name. the typography will fit around the illustrations. i also like the idea of having the illustrations spread across the whole spread in order for it to be seen. I will use bold typography to contrast with the illusrations and help the title stand out.
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