Thursday, 29 March 2018
ANALYSING CURRENT TAKEAWAY BRANDING
CHARCO'S- LEEDS
-They use big bold typography in a casual font in order to draw people in
- The light up neon sign directs people in at night
- They use a cartoon chicken to advertise their sale of chicken
-The advertise 'fresh, healthy grilled' to the health conscious customers
-The sell chicken, chips, burgers, wraps and halal meals.
-Their food comes in bright red and yellow packaging in cardboard so easily eaten on the go and thrown away.
-They advertise their food with example pictures of each meal option
FLAMES- LEEDS
-The logo is flame coloured and incorporates a flame over the A
-The flame signifies the grilled chicken
-They sell chicken, chips, pizzas, burgers
-Bold typography and bright visuals to make the takeaway have an element of excitement.
ZULFIS- LEEDS
-Neon sign again advertising to a night time audience
-sell pizza, chips, kebabs, chicken
-food is in polystyrene containers with no branding but this is cheap for them
-They us a chilli on their logo to advertise the spicy food
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