The final concept proposal was handed in to be viewed by the head of the University and they chose a winner from all of the submitted entries. Unfortunately we didn’t win the branding, a creative advertising group won with the slogan ‘We don’t quack like other ducks’. Reflecting on our outcome now I do think that we could have made it a bit more relatable to an arts university, I think we maybe got a bit lost in our moon landing concept. We could have got more feedback in order to prevent this from happening. I am really happy with our use of typography. I think it is striking and draws in the readers attention. With more time I would like to have created more components of the branding such as the way-finding and the social media. It was tricky working in a group on one thing, personal tastes are hard to work around, there are definitely things I would change if it was my own work. On the positive side, it was great working as a team as we had more than one set of eyes on the design so we got it a lot more spot on as we were constantly giving each other feedback.
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