As a group we sat down and collated ideas for the branding. we knew we needed to create something that was really bold but we needed a theme. We started talking about space and that aesthetic and came up with the tag line 'one small step' we associated this famous moon landing quote with the the small step of leaving university that feels like a giant leap. We thought this would work well throughout the branding from signage and also then into the way finding around the exhibition.
We decided the best way to gather ideas was to go our separate ways for a couple of days and come up with some initial ideas for how we thought the exhibition branding should look. I decided first of all to play around with creating planets and space scenes on illustrator. Image tracing pictures of the moon to get textures that we could use as imagery. I quickly realised this was too literal so instead tried to make this theme more subtle. Sticking to a space theme but keeping with an artistic theme for example bright primary colours or halftone dots. Following on from the research I looked to source bold fonts similar to those on a newspaper.When we came back together talked about playing around with the placement of text, the imagery was good but needed some more context so we want the text to do that. Having the woads stepping away from each other demonstrated the step away from university into the real world.
Feedback on these ideas was that we had a good idea for the text but none of the imagery that we had created as a group was right for what we wanted to portray for the exhibition.
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