END OF YEAR SHOW PRODUCTION

We designed the branding on Adobe illustrator, and photoshop for some of the illustrations. And then transferred the final developments into indesign to workout the final layout. As this was just a proposal, we used mock ups for the purpose of showing the work in well presented way but within our time limits this was tricky to get them to look as finished as we had wanted. We set each person a task, I did the External signage for Blenheim walk and the poster folly’s around town. I created these mockups from photos that I had taken myself and edited on photoshop to place our poster on them. We then created an A1 proposal document in order to present the concept to the judges at the university. If we had won the brief we would have taken our designs to a print company in order to get the sizing specifications that the university required. 

END OF YEAR SHOW DESIGN DEVELOPMENT

Once we had our imagery it was just a case of working out a suitable layout in order to get the hierarchy of information correct.
Here are some of the versions we went through.

END OF YEAR SHOW DEVELOPMENT

Finding that the designs so far are not the right aesthetic for an arts university end of year show. We wanted to steer away from science theme and more arty. Our initial ideas of planets and moons were scrapped.

We started thinking about what represents art. The colour Klein blue is very significant to art theory and history over all courses, we wanted to use this for our colour scheme but we realised it is difficult to print out so bright. Brainstorming for new imagery we thought of contour lines. These contour lines could represent the moons surface without being so literal. We did some initial designs but we received feedback that it needed to be more simple so we simplified the design down. All of our development was really simplifying the idea down so it was more obvious to an unknowing viewer to what the concept was. 

END OF YEAR SHOW FINAL OUTCOME

The final concept proposal was handed in to be viewed by the head of the University and they chose a winner from all of the submitted entries. Unfortunately we didn’t win the branding, a creative advertising group won with the slogan ‘We don’t quack like other ducks’. Reflecting on our outcome now I do think that we could have made it a bit more relatable to an arts university, I think we maybe got a bit lost in our moon landing concept. We could have got more feedback in order to prevent this from happening. I am really happy with our use of typography. I think it is striking and draws in the readers attention. With more time I would like to have created more components of the branding such as the way-finding and the social media. It was tricky working in a group on one thing, personal tastes are hard to work around, there are definitely things I would change if it was my own work. On the positive side, it was great working as a team as we had more than one set of eyes on the design so we got it a lot more spot on as we were constantly giving each other feedback. 

SPACE VISUAL RESEARCH

END OF YEAR SHOW RESEARCH

Leeds Arts University end of year show previous years winners have all been very different, there is no set style. The only aim is to have an eye catching design that doesn't brand itself as one particular thing or course specialism. 

END OF YEAR SHOW BRIEF

This is 2 week collaborative brief with 3 girls on my course. 

END OF YEAR SHOW INITIAL IDEAS

As a group we sat down and collated ideas for the branding. we knew we needed to create something that was really bold but we needed a theme. We started talking about space and that aesthetic and came up with the tag line 'one small step' we associated this famous moon landing quote with the the small step of leaving university that feels like a giant leap. We thought this would work well throughout the branding from signage and also then into the way finding around the exhibition. 

We decided the best way to gather ideas was to go our separate ways for a couple of days and come up with some initial ideas for how we thought the exhibition branding should look. I decided first of all to play around with creating planets and space scenes on illustrator. Image tracing pictures of the moon to get textures that we could use as imagery. I quickly realised this was too literal so instead tried to make this theme more subtle. Sticking to a space theme but keeping with an artistic theme for example bright primary colours or halftone dots. Following on from the research I looked to source bold fonts similar to those on a newspaper.When we came back together talked about playing around with the placement of text, the imagery was good but needed some more context so we want the text to do that. Having the woads stepping away from each other demonstrated the step away from university into the real world. 

Feedback on these ideas was that we had a good idea for the text but none of the imagery that we had created as a group was right for what we wanted to portray for the exhibition.