INFOGRAPHIC FEEDBACK

This is the final initial idea that I showed the managing director of the company. The feedback I received from him was that I should focus the design a lot more closely to the companies personal branding. He said this work is perfect for client stuff but doesn't represent M2 as a brand. Now I look back at it, Sinead, the Social Media manager had given me a slightly different brief to his expectations so this feedback was expected. He thought the content was good and I simply needed to change the typography and change the vector images to stock photographs. He also said I should use the exact colour that are found on other M2 documents. He sent me over an example document in order for me to take example from. Having the actual illustrator file to work from gave me a much better understanding of the brief and all enabled me to easily see the fonts and colours I needed to use.