The website follows the same colour scheme as the logo. It simply addresses what the company does with a white background and some bold images to go alongside.
The infographic that I am creating will be put here on their website. It needs to have a bold eye-catching style in order for people to want to click on it.
The above images are examples of work that M2 have created and is the type of work they want me to produce for the article they have given me. Speaking to Sinead the marketing manager, she wanted me to create some vector cartoon images of characters for the infographic, similar to the skyr guide to protein.
Existing M2 branding is limited at the moment as they have only just rebranded and are only just pushing out content. They have one infographic so far that I have been able to use for ideas. The style of the graphic is quite simplistic and clear. Using the company colours within the design helps the company branding flow through. The typeface also flows through from other company designs.
My first step of the design process was to get some inspiration of vector people, Sinead sent me this image saying she thought the people should look like these.
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