MCDONALD'S
Mcdonald's branding uses key words in bold on their packaging to make it appeal, words like 'juicy' 'great' and 'cold' these bold words is a simplistic way of giving the food a strong appeal.The packaging has a strong aesthetic that doesn't need much imagary to tell you about the product. In recent years mcdonalds have refined the packaging to incorporate this typographical design that simplifies their aesthetic as a brand as it already has a strong history. Their slogan 'im lovin it'
KFC
KFC use a simple 3 colour scheme for their packaging that is striking and iconic. The brand is represented by the face of Colonel Sanders a freindly associating face that has been around for many years and has become very iconic with the brand.
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