The poster design was chosen from my personal preferances of colour, I wanted to keep it simple but use a limited palette of bright colours paired agains the neutral white, grays and black. Although these colours were mainly my personal choice I also tried to stick to colours recognisable to the Tates usual branding.
The poster needs to be easily read, so the type needs to be large. I also chose a sans-serif font as this is generally much easier to read than serif. from this project I have learnt a great deal about typography, looking into the differenence between serif and sans- serif fonts, sans-serif is considderd more modern and new than more classic serif. Although i have made design decisions for the poster, I used the font that the tate uses on most of thier branding. Typography is not always a decision you are allowed to make when working for a client.
I realised when designing the A1 poster that the best designs use layout in a bold way so, big items as the centre of the piece with little hints of information around them. The componants of layout does not need to be squashed together it looks best with plenty of negative space.
I had to consider how I was going to fold up my poster, so I had to think about how sections of it would look folded up. This was a tricky process as the layout on one side of my design wouldnt necesarily work when it was folded up. The way I decided to fold up my poster leaves alot of information out but still makes you want to open up and see whats inside the rest of the poster.
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