RUBE GOLDBERG RESEARCH

A Rube Goldberg machine is a machine intentionally designed to perform a simple task in an indirect and overcomplicated fashion. Often, these machines consist of a series of simple devices that are linked together to produce a domino effect, in which each device triggers the next one, and the original goal is achieved only after many steps.

Examples of Rube Goldberg Machines in Adverts and Films

Honda- The Cog

Red Bull Kludge- The Athlete Machine

Anti Pesto Alarm Wallace and Gromit

Chitty Chitty Bang Bang- Breakfast Machine

Back to the future Doc Brown

The Goonies

Existing Television Idents

 BBC 1

ITV

 Channel 4

BBC  2

BBC 2

MTV

Channel 4

BBC 3