Sunday, 13 November 2016

OUGD403 Crit feedback

Crit Feedback 

Lowercase or uppercase A?

feedback: 

6 people think i should use lowercase and 3 people think i should use uppercase

What should my colour scheme be?

4 people think i should stick to a monochrome colour scheme and 4 people think it should be a colourful design.

the feedback told me that if it is quite colourful it bring the design down to a lower price range as it is not as tasteful but i think if i use colour tastefully it will work well for the logo, i don't think black is a good colour to use as it is too plain but i should stick to 1 or 2 tasteful colours. 

Should i use the paint splatter?

5 people think i should use the paint splatter and 4 people think i should not.


Very varied feedback, I think this has given me lots to think about as there is not a clear decision. 

currently I'm not happy with the paint splatter idea as i think it is a bit basic so i have developed it further so instead of a separate splatter it is part of the typography. 

The drip on the g isn't too over the top like when it is on all of the letters. It doesn't take away from the typography like the paint splat did in earlier designs. 

I want to make the colour changeable for what paint colour is being advertised, this would be a simplistic way of displaying the colour of the paint product. 

From my market research I have established that my brand is a mid range paint brand i don't want to go over the top with colour because this makes the brand a lower range. 

The final logo is very simplistic because most paint brands have a simplistic logo but then the product will have other visual information showing the product.

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