OUGD403 Design Development

Here are some experiments with the colour scheme using 4 analogous colours. 
I started experimenting with the kerning of the type and how the word changes personality depending on the kerning. 

I experimented with line settings on illustrator to try adding in an illustration of paint splatters and strokes to put the typography into context. The feedback I got from this is that it is that the paint mark can't be used to take away from the typography. 

on friday we had a group crit to analyse where we were currently with our work. i have established that i need to figure more out about the brand, i need to establish if my brand is high or low end, people said that currently the logo ideas i have are somewhere around the mid/ low range and have given me a comparison to Dulux paint. when people are looking for a paint brand they want to know that the paint is reliable, durable, clean, will freshen up a room.