Studio Brief 1
Overall I am happy with my logotype design. I think that the research I conducted into the context of the words meaning really helped me come up with a rounded design concept . The word was very obscure so I had to make sure I had done a good amount of research into the meaning beforehand.
Having and interim crit during the development process gave me the chance to ask questions and get feedback on where to go next with my designs. From this crit I established that in order to make my brand a mid range paint brand, the logotype should by monochrome, people stated that multicolours cheapens the brand. The crit also showed me that the paint splatter is affective but the typography should be the most important part and should be able to stand alone as a logo and not need a symbol.
The final crit gave me feedback on a major flaw in my designs that I hadn't initially spotted myself. It also meant i could easily narrow down my 5 final designs to the most affective design.
With more time I would like to work on the paint splatter on the typography, as this is the first studio brief my design skills were not up to scratch as I had never used Illustrator before. Now I have more skills on illustrator I would like to push the design further using more advanced techniques.
This brief has taught me lessons in time management and that I must keep ontop of the work at the start of the brief in order to avoid stress at the end. I now know the standard of required each week in order to keep ontop of this so hopefully i will manage my work better next time.
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