OUGD403 brand research

Dulux uses a bold typeface to clearly display the words, it does have a minor serif this gives the impression that the logo is flowing like a brush stroke. The coloured splash over the typography adds context and excitement to the logo. deluxe is a mid range paint brand and i feel is quite closely compared to my logo due to the colour scheme and choice of typeface. the paint splash at the top uses colours in order of the colour wheel like my analogous colour scheme. 

Farrow and Ball is a high end paint brand, the typography used in this logo is much more classical and classy using a serif font. high end paint brands need to show quality and sophistication. This logo also has a label that shows what the brand is so it says paint and paper, i would like to do this with my logo because my word is quite obscure.