The branding for the gallery was done by Sara De Bondt
Colour is used to give the brand an identity. colour comes from the art it is sitting next to, there is no set colour scheme it is all changeable depending own the context.
The form of the brand is based around a gird system modelled on milton keynes's street grid system, based abound a square.
Type is simplistic series of system fonts, the only design detail is the fused 'mk'. The brand doesn't use a specific font.
The brand doesn't need any designers to make the identity because no materials are needed as the designing can be don't on microsoft word.
I think Sara De Bondt approached the project in this way because it creates an unusual and thought provoking brand instead of being a normal uniform brand. looking at the branding from a different perspective makes the final outcome more effective.
Sarah De Bondt is trying to communicate the purpose of the gallery in her branding, the grid system helps her to subtly show the gallery brand
The work is interesting to me due to the angle that de Bondt has taken, the variations of the design adds interest. the design is subtle but effective.
the work communicates an order to me, the whole design idea is based around the order and other elements can be brought in to bring the idea together.
The work communicates the information the gallery wants to convey from the website to the gallery.
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