OUGD403 Research into fonts and word meaning

Analogal- analogous, obsolete (no longer in use)- bearing some resemblance or proportion- corresponding to something else. functionally similar, but arising through convergent evolution. a resemblance or equivalence between two situations. 


Analogous colour schemes use colours that are next to each other on the colour wheel. They usually match well and create serene and comfortable designs. 

I was given the choice between 6 fonts some serif, some sans serif. I wrote out all of my designs using the given fonts to see how each would look and what personality each would give to the word.

Garamond

Designed by Claude Garamond in the 1500s.

It is a classic and timeless font that still looks good today.

mainly used on paper, in books, etc

has been used for Dr. Seuss and Harry Potter

the font has also been used for famous logos such as Abercrombie and Fitch swell as apples think different campaign logo. The typeface has a pattern to be used for very classical purposes and classic branding campaigns.

Bodoni

Designed by Giambattista Bodoni in the 1970s

good display font has a unique style with pronounced contrast.

Used widely for logos and signs 

famously used as nirvanas name and high fashion brands such as Calvin Klein and Elizabeth Arden. this typeface would be good for a fashionable brand or something quite high end. 

Century

Designed by Linn Boyd Benton in 1892.

its a traditional serif type and used widely as a book font.

century was used for Ronald Reagan's campaign buttons in the 80's. This font is very classic and uniform used to convey a clear message, but it is quite old and outdated. 

Futura

Designed by Paul Renner between 1924 and 1926 inspired by the bauhaus.

The font is still fresh and current today. 

Famously used as the logo for absolut vodka, red bull, dominos pizza and Louis Vuitton

Times New Roman

Times New Roman gets its name from the Times of Lon­don, the British news­pa­per. In 1929, the Times hired typog­ra­pher Stan­ley Mori­son to cre­ate a new text font.

Famous brands such as HSBC and Google have used the font in their logos

Helvetica

Designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann.

Sleek modern typeface 

used for the New York subway, american apparel and many other modern designs 

used widely in graphic design. 

The sans serif fonts give a much more modern and sleek look to the the word. I think the serif fonts that i have been given to use are often used for more analog methods and i don't want to portray this in my brand as i want it to be new and exciting. 

After my research into the word i decided to focus my brand around analogous colours. so used adobe colour to find analogous colour schemes I could use.