Pantone is the standardised system of matching colours. Used specifically in printing inks. In the pantone solid palette, there are 1,114 colours all with a specific 3 or 4 digit number which can be referred to. The system allows colours to be picked and matched very precisely. Pantone first developed the system in 1963 originally for the graphics industry but is now used by a wide range of industries. The pantone system is universally recognised. this means a client can request a certain colour for a design and it can easily be selected and put into use. An example of this, would be finding the iconic
macdonalds red and yellow, a designer could easily find the
colours unique code in order to create the logo.
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