OUGD403- Studio Brief 1- Ligatures

Studio Brief - Ligatures 

yeah = yh

Me and my partner started out by looking at the word yeah and how, often, people shorten it to yh while texting. using 'yh' and taking it forward into a symbol that could be placed on the keyboard as a shortcut, much like the '&' symbol.








We started experimenting with different ways of presenting the symbol, using more stylised approaches. I feel these were not effective due to the use of the symbol, it is not for decorative use but more functional.     

 
This experiment using a sans serif font is much more functional and the structure helps emphasise the symbols meaning. 


Digital experimentations using photoshop using helvetica letters and merging them. the one on the left is my favourite as it is sharp and simplistic and clearly conveys the symbol.

Trying to abstract the symbol further using a more curved format, i like the idea but the outcome looks slightly like a swastika.

This italic version of the symbol looks really effective it it lets in a bit of intricacy to the design without overpowering.

This experimentation is how the symbol would be shown on a phone keyboard. I have used a thinner font so it fits with the characters on the keyboard already.

Using the symbol I wanted to take it into a different context, so using the symbol to graffiti.